Bordeaux Wine Month
Inspiration Hub & Digital Toolbox

It’s great news that you’re joining us for Bordeaux Wine Month 2025.

Taking inspiration from effective campaigns over the past 7 years, we’ve put together suggestions on how you can promote your store offline and online, encourage new customers to visit, and suggestions on how to use the digital toolbox and promotional materials successfully.

Educate your customers

Fact Pack

To provide quick, easy to digest facts about Bordeaux, we’ve put together a document with up-to-date Bordeaux figures, sustainability statistics, key grape styles and more. You can use this to train your team, help your customers or to add value to your online promotions. Click on the red links in the ‘Digital Toolbox’ below to download these information packs.

Bordeaux.com

Don’t forget there is a host of information to be found on www.bordeaux.com/gb such as:

And much much more!

OenoBordeaux App

Created by the Bordeaux Wine School, the Bordeaux wine app provides wine expertise to your fingertips – packed full of information about food-wine pairings, winemaking, wine-growing, marketing, and also offering a newsfeed of trends and innovations within the world of wine, thanks to OenoBordeaux, the wide range of Bordeaux Wines will no longer hold any secrets for you.

The must-have free wine app for the trade, available to download from iTunes and Android. This might help you prepare for any tasting.

3 Key Facts about Bordeaux for your Customers!

Bordeaux produces a diverse mix of wine styles
- A wide range of wine styles: Bordeaux is not only about red wines
- New grape varieties are constantly under experimentation
- Crémants, dry whites, rosés, clairets, sweet wines…
Bordeaux is innovating
- New winemaking and ageing techniques (whole-cluster fermentation, single-parcel vinifications, amphorae…)
- Significant reduction in SO₂ usage (–30% to –60% over the past 40 years)
- Single-varietal, vegan, and no-added-sulphite cuvées
- A new generation of winemakers bringing fresh perspectives
- Contemporary packaging: modern labels, cans, screw caps…
- Bordeaux as the cradle of WineTech: number of start-ups has doubled in 10 years
- Red wines that are lighter, fruitier, low in tannins — fresh and easy to drink
- Revival of forgotten grape varieties allowing for unique, personalized blends
Bordeaux is committed to a sustainable, transparent and environmentally-focussed future
- Environmental transition: organic farming, HVE certification, collective initiatives
- Carbon footprint reduction
- Transparency and traceability
- Social responsibility and strong local roots

Encourage Customers In-store

Here are some ways to drive customers into your store and reward them for their loyalty.

Masterclasses

How about running a masterclass? Perhaps a virtual tasting with a winemaker or showcasing a specific grape, appellation, wine style or the best wines from your Bordeaux range. It could be a 30 minute speed tasting, or a food-wine pairing to excite and educate your customers or a structured presentation with a guest speaker with consumers paying to attend, giving you additional revenue.

Involve Bordeaux Producers

Hosting a tasting or virtual masterclass? Why not reach out to the wine producer/winemaker and get their involvement, to provide additional value and perspective to the session? The Bordeaux Wine Council have informed their producers about Bordeaux Wine Month so they’ll be eager to support you in your efforts.

Discounts

Who doesn’t love a discount? Most independent merchants who were involved in the campaign last year offered discounts to encourage multi-buys or promote a specific range, whether this was in-store only, online or after tastings. As you know it’s one of the best ways to get customers in store and purchasing.

Promote your involvement

Now that you have some great activities lined up for the Bordeaux Wine Month campaign, make sure you let your customers know – we’ve put together a list of promotional ideas that can help drive engagement.

Bordeaux.com

Take a look at who else is participating this year using the following link: https://www.bordeaux.com/gb/Bordeaux-Magazine-GB/celebrate-the-diversity-of-bordeaux-wines

Window Displays

Use your shop front to lure customers in. Using a mixture of posters, window vinyls, bottle neck-labels, digital screens, and of course any merchandise we’re providing, make sure passers-by know what you’re up to, discounts you’re offering, activities you’re running, dates of your tastings etc. Show the best of your range, and guide people into store. And don’t forget to take photos to win one of our cash prizes mentioned below.

Social Media

Facebook, X and Instagram? Our digital toolbox is bursting with assets to help you promote your September offers and events in association with Bordeaux Wine Month. Please keep in touch with us about planned activities so we can help you promote them, to help drive traffic to your stores. Remember to use the @BordeauxWines handle on Instagram, Facebook and X and #BordeauxWineMonth #JointheBDXCrew so that we can further promote you in our own social media campaign to drive consumers to stores.

Newsletter

Send out weekly or monthly newsletters to your loyal customers? Why not tell them about your Bordeaux Wine Month campaign, using the header and footer graphics in the digital toolbox.

Event Listings

Offering tastings? Teaching a masterclass? Having a guest speaker? A food and wine pairing evening? Using an events listing site such as Eventbrite lets other users discover you, and can take the hassle out of ticket payments.

Website Banner

Mention your campaign on your website, and drive consumers into your store with enticing offers and activities. The digital pack provides website banners (in various sizes) that you can use to advertise your campaign.

Other Ideas

Use one of the assets in your email signature for outbound emails to inform your customers
If you selected neck-tags in your merchandising pack, you can use these to highlight store-favourite wines, provide tasting notes or wine-pairing ideas
Have you thought of printing leaflets to include in online deliveries, flyering local businesses or including in gift bags?
A previous winner even created a ‘Bordeaux Booklet’, containing a catalogue of information to help their discerning clients – available as a carbon-friendly PDF, or to take away from their store.

Prizes for Your Customers

All merchants will receive stickers within their bespoke printed merchandise packs which have a QR code on them. All that you customers need to do, is scan the QR code and fill out a short form with one wine related question, to enter a prize draw.

You can find the form here: https://forms.gle/5ntK7PZiQEU4XViv8

Two randomly selected lucky winners will receive £250 worth of Bordeaux wine to enjoy this autumn

Merchant Prizes

Here’s a reminder of the amazing prizes we have up for grabs this year:

Winning Campaign: Nominate a member of your team to enjoy a 3 day trip to Bordeaux to discover more about the region, taste extraordinary wines, and meet some of the innovative winemakers and négociants leading change in Bordeaux (2026)
4 x prizes of £250 towards new Bordeaux listings

nb The winner will be selected based on the most innovative approach to this year’s promotion, whilst taking into account the use of social media, newsletters, digital assets, merchandise displays and promotional activities. This year we will be paying particular attention to promotions that include sustainable initiatives or environmentally friendly methods, as well as those showing less conventional wines i.e. whites and crémants.

Digital Toolbox

To help amplify your involvement in Bordeaux Wine Month, promote your campaign, and provide online visibility to your customers, we’ve put together a toolbox of digital assets.

You will find templates, fonts, images, website banners, social media creatives and videos among other things, which you can either print out and display in-store, or use to customise your website, newsletters and social media channels.

You can also find some additional images here.